| 基于产业集群的区域品牌培植模式比较分析 |
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| 引用本文： | 熊爱华.基于产业集群的区域品牌培植模式比较分析[J].经济管理,2008(16). |
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| 作者姓名： | 熊爱华 |
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| 作者单位： | 山东财政学院工商管理学院; |
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| 基金项目： | 山东社科规划重点项目“基于产业集群的区域品牌战略研究”(06BJZ010); 山东省软科学计划研究项目“山东省区域经济发展中的集群品牌培植模式研究”(2007RKA112)。 |
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| 摘 要： | 产业集群是区域品牌形成和传播的基础,如何在产业集群的发展基础上培育区域品牌?本文在对温州鞋业、绍兴轻纺、嘉善木业、青岛家电、武汉光谷等5个产业集群区域品牌发展分析的基础上,总结出了地方人文资源型、市场集散推广型、外资资本带动型、名牌企业配套型和技术创新推动型5种典型区域品牌培植模式,为我国各地培植区域品牌、提高区域竞争力提供有效借鉴。
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| 关 键 词： | 区域品牌 产业集群 培植模式 磁场效应 |
A Comparative Study on Developing Model of Regional Brand Based on Industry Clusters |
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| XIONG Ai-hua.A Comparative Study on Developing Model of Regional Brand Based on Industry Clusters[J].Economic Management,2008(16). |
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| Authors: | XIONG Ai-hua |
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| Institution: | XIONG Ai-hua (School of Management,Sh,ong University of Finance,Jinan,Sh,ong,250014 China) |
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| Abstract: | Industrial cluster is the base for the development of regional brands.This article is focused on describing how to develop regional brands based on the development of industrial clusters? In this article,with deep analysis on five typical industrial clusters (Wenzhou shoe-making industry,Shaoxing textile industry,Jiashan furniture industry,Qingdao household appliance industry and Wuhan Guangyu),five models for developing regional brand have been established:to develop regional brand based on regional human ... |
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| Keywords: | regional brand industrial cluster developing model magnetic effect |
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