| 信息传播:旅游目的地营销与服务的关键环节 |
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| 引用本文： | 巫宁. 信息传播:旅游目的地营销与服务的关键环节[J]. 旅游学刊, 2007, 22(10): 67-70 |
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| 作者姓名： | 巫宁 |
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| 作者单位： | 中国社会科学院旅游研究中心,北京,100836 |
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| 摘 要： | 文章讨论了旅游业作为信息密集型和信息依托型产业的特征,并指出,旅游目的地信息传播既是一种社会现象,也是目的地营销的基本内容,同时,传递信息也是为旅游者提供旅游服务的一种重要形式.
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| 关 键 词： | 旅游目的地营销 信息传播 |
| 文章编号： | 1002-5006（2007）10-0067-04 |
| 收稿时间： | 2007-08-07 |
| 修稿时间： | 2007-08-07 |
Information Dissemination: A Key Link in the Marketing and Service of Tourist Destinations |
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| WU Ning. Information Dissemination: A Key Link in the Marketing and Service of Tourist Destinations[J]. Tourism Tribune, 2007, 22(10): 67-70 |
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| Authors: | WU Ning |
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| Affiliation: | Tourism Research Center, China Academic of Social Science, Beijing 100836, China |
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| Abstract: | The paper discusses the character of tourism industry as an information-intensive type and information-dependent type industry. It points out that information dissemination in tourist destinations is a kind of social phenomenon and the basic content of destination marketing as welt, Meanwhile, spreading information is also an important form to provide tourist service for tourists. |
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| Keywords: | tourist destination marketing information dissemination |
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