| 寿险顾问式行销是国内寿险业可持续发展的必然选择 |
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| 引用本文： | 阚小冬.寿险顾问式行销是国内寿险业可持续发展的必然选择[J].华东经济管理,2004,18(6):170-172. |
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| 作者姓名： | 阚小冬 |
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| 作者单位： | 福建行政学院,福建,福州,350002 |
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| 摘 要： | 寿险的销售渠道目前存在严重问题,对新生的人寿保险业是严峻的考验。销售渠道的改善是当务之急,而寿险顾问式行销是最为现实的选择,由于这一职业的专业性和实践操作性要求的比较高,校企合作成为了可能,并且这种合作将为我国的寿险业可持续性的发展。
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| 关 键 词： | 寿险营销 销售渠道的改善 寿险顾问式行销 |
| 文章编号： | 1007-5097(2004)06-0170-03 |
| 收稿时间： | 2004/9/10 0:00:00 |
| 修稿时间： | 2004年9月10日 |
The Sales Consultation of Life Insurance is an Inevitable Choice for Durable Development of the Life Insurance Industry in China |
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| KAN Xiao-dong.The Sales Consultation of Life Insurance is an Inevitable Choice for Durable Development of the Life Insurance Industry in China[J].East China Economic Management,2004,18(6):170-172. |
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| Authors: | KAN Xiao-dong |
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| Institution: | Fujian School of Administration,Fuzhou 350002,China) |
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| Abstract: | The present sales channel of life insurance is a serious problem and a great test to the newly-born industry. There is an urgent need to improve it and the sales consultation is the most practical way of choice. As life insurance is demanding in specialty and operation, cooperation between enterprises and colleges has become possible and this cooperation can help bring up new force for durable development of the life insurance industry in our country. |
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| Keywords: | life insurance marketing improvement of sales channel the sales consultation of life insurance |
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