| 基于博弈论的闭环供应链差别定价协调问题 |
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| 引用本文： | 张克勇,周国华. 基于博弈论的闭环供应链差别定价协调问题[J]. 经济问题, 2008, 0(9) |
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| 作者姓名： | 张克勇 周国华 |
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| 作者单位： | [1]西南交通大学经济管理学院,成都610031 [2]中北大学经济管理学院,太原030051 |
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| 基金项目： | 铁道部科技研究开发计划资助项目(2005F026) |
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| 摘 要： | 研究一个制造商与一个销售商组成的闭环供应链差别定价协调问题。利用博弈理论对两种差别定价模型进行了分析，得到了闭环供应链系统成员的最优定价策略和最终利润。并对两种模型的效率进行了分析，发现分散式决策使得整个闭环供应链系统效率损失了25％，最后提出一种收益共享差别定价协调策略，使得分散式闭环供应链的效率与集成式闭环供应链的效率等同。
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| 关 键 词： | 闭环供应链 差别定价 博弈论 收益共享 |
Study on Differential Price Coordination of Closed-loop Supply Chain Based on Game Theory |
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| ZHANG Ke-yong,,ZHOU Guo-hua. Study on Differential Price Coordination of Closed-loop Supply Chain Based on Game Theory[J]. On Economic Problems, 2008, 0(9) |
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| Authors: | ZHANG Ke-yong ZHOU Guo-hua |
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| Affiliation: | ZHANG Ke-yong1,2,ZHOU Guo-hua1(1.School of Economics & Management,Southwest Jiaotong University,Chengdu 610031,China,2.School of Economics & Management,North University of China,Taiyuan,030051,China) |
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| Abstract: | Differential price coordination strategy of closed-loop supply chain composed of one manufacturer and one retailer was studied in this paper.The differential price models were analyzed based on game theory.The optimal pricing decisions and the optimal profit were obtained.Efficiencies of every decision were further analyzed,and it was found that the efficiency of decentralized closed-loop supply chain decreased by 25%.Finally,this paper presented a profit sharing coordination policy.Under this coordination ... |
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| Keywords: | closed-loop supply chain differential price game theory profit sharing |
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