| 广州城市品牌形象构建初探 |
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| 引用本文： | 杨静. 广州城市品牌形象构建初探[J]. 价值工程, 2012, 31(29): 283-285 |
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| 作者姓名： | 杨静 |
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| 作者单位： | 华南理工大学设计学院,广州,510640 |
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| 基金项目： | 2011年度华南理工大学中央高校基本科研基金 |
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| 摘 要： | 城市品牌形象的营造对城市持续发展、增强竞争力的作用日益彰显。本文分别从自然景观文化、人文景观文化和城市社会文化角度深入分析了广州城市品牌形象设计的构成要素,提出了广州城市品牌形象的具体定位与表达,并为广州城市品牌形象的构建与塑造提出了建设性意见。
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| 关 键 词： | 城市 品牌形象 广州 文化 |
Exploration on Building Guangzhou City Brand Image |
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| YANG Jing. Exploration on Building Guangzhou City Brand Image[J]. Value Engineering, 2012, 31(29): 283-285 |
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| Authors: | YANG Jing |
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| Affiliation: | YANG Jing(School of Design,South China University of Technology,Guangzhou 510640,China) |
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| Abstract: | The role of building urban brand image for urban sustainable development and enhancing the competitiveness is increasingly apparent.In this paper,component elements of Guangzhou city brand image design were analyzed form the perspective of natural landscape culture,cultural landscape culture and urban social culture,specific positioning and expression of Guangzhou city brand image were proposed,and constructive suggestions on building and shaping Guangzhou city brand image were put forward. |
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| Keywords: | city brand image Guangzhou culture |
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