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Economic Factors Which Influence Consumer Search for Price Information |
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| Authors: | LINDA K ZIMMERMANN LOREN V GEISTFELD |
| Institution: | Linda K. Zimmerman is Lecturer, Butler University, Indianapolis, Indiana, and Consultant in Family Financial Management. Loren V. Geistfeld is Professor, Department of Home Management and Housing, The Ohio State University, Columbus, Ohio. The authors wish to thank the editors and anonymous reviewers for their helpful comments. |
| Abstract: | An ordinary least squares model was developed depicting relationships between four economic factors and search effort prior to purchase. The model was examined using data provided by a sample of 166 couples who had purchased an automobile or one of eight durable goods. Wife's education and relative size of expenditure were found to be positively associated with search effort. Policy implications of the research findings are noted for designers of consumer information programs. |
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