| 重庆港提升集装箱运输综合竞争力的战略方案选择研究 |
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| 引用本文： | 朱鑫银.重庆港提升集装箱运输综合竞争力的战略方案选择研究[J].商品储运与养护,2011(12). |
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| 作者姓名： | 朱鑫银 |
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| 作者单位： | 重庆交通大学交通运输学院; |
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| 摘 要： | 采用SWOT分析法对重庆港集装箱运输综合竞争力的现状进行分析;提出影响重庆港集装箱综合竞争力发展的因素,并采用层次分析法对影响因素进行定性分析;得出提升重庆港集装箱运输综合竞争力的战略选择方案。
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| 关 键 词： | 集装箱运输 综合竞争力 SWOT 层次分析法 |
Strategic Development Plan for Containerized Traffic Overall Competitiveness of Chongqing Port |
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| ZHU Xin-yin.Strategic Development Plan for Containerized Traffic Overall Competitiveness of Chongqing Port[J].Storage Transportation & Preservation of Commodities,2011(12). |
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| Authors: | ZHU Xin-yin |
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| Institution: | ZHU Xin-yin(School of Traffic & Transportation,Chongqing Jiaotong University,Chongqing 400074,China) |
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| Abstract: | The SWOT method of strategic management and analysis points out various important factors that affect the strategic-decision-making process in the development of containerized traffic;specifically,under the unique circumstances of transportation in Chongqing port.This method provides detailed static analysis on such factors.Additionally,the quantitative analysis provided by analytic hierarchy process(AHP)allows the establishment of SWOT quantitative analysis model.These tools that helped to determine the fa... |
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| Keywords: | containerized traffic overall competitiveness SWOT AHP |
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