An Empirical Analysis of Green Experiential Loyalty: A Case Study |
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Authors: | Hung-Che Wu Ching-Chan Cheng |
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Affiliation: | 1. Nanfang College of Sun Yat-sen University, Guangzhou City, China;2. Taipei University of Marine Technology, Taipei City, Taiwan |
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Abstract: | The purpose of this study is to elaborate the structural relationships among the experiential quality dimensions, experiential trust, emotional attachment, experiential image, switching experience, experiential satisfaction, and experiential loyalty from the green perspective. The study findings are based on structural equation modeling (SEM) analysis of a convenience sample of 560 customers at one green restaurant in Taipei City, Taiwan. The findings show that investing resources in an increase in the experiential quality dimensions and a decrease in green switching experience is useful to enhance green experiential trust, green emotional attachment, green experiential image, green experiential satisfaction, and green experiential loyalty. |
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Keywords: | Experiential quality dimensions green experiential loyalty green experiential satisfaction green experiential trust green switching experience |
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