| 校园信用卡市场特征及影响效应 |
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| 引用本文： | 刘可夫,陈方园,李福晴.校园信用卡市场特征及影响效应[J].天津商学院学报,2010(6):34-38. |
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| 作者姓名： | 刘可夫 陈方园 李福晴 |
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| 作者单位： | 广东工业大学经济与贸易学院,广州510020 |
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| 摘 要： | 以在校大学生使用信用卡所致的影响效应为研究对象,依据John评价指标5分值赋值法,通过访谈和问卷调查等方式获取相关信息,并采用定性和半定量的研究方法,分析大学校园信用卡市场的影响效应,得出大学生在信用卡使用中物质层面和精神层面效应的相关结论。
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| 关 键 词： | 校园信用卡市场 大学生消费群 影响效应分析 |
Features and Effects of Campus Credit Card Market |
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| LIU Ke-fu,CHEN Fang-yuan,LI Fu-qing.Features and Effects of Campus Credit Card Market[J].Journal of Tianjin University of Commerce,2010(6):34-38. |
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| Authors: | LIU Ke-fu CHEN Fang-yuan LI Fu-qing |
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| Institution: | (School of Economics and Commerce,Guangdong University of Technology,Guangzhou 510020,China) |
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| Abstract: | The paper makes a study of the effects of credit cards on college students.With the 5 score evaluation method by John,the paper obtained relevant information by means of interviews and questionnaires.Combining qualitative study with semi-quantitative study,it analyzes the effects of campus credit card market and comes to the conclusion that there exist material and spiritual dimensions in college students using credit cards. |
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| Keywords: | campus credit card market consumer group of college students analysis of effects |
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