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景区经营的价值偏差与政府责任探讨
引用本文:尹贤文. 景区经营的价值偏差与政府责任探讨[J]. 企业技术开发, 2006, 25(11): 81-83
作者姓名:尹贤文
作者单位:湖南大学工商管理学院 湖南长沙410082
摘    要:文章指出,景区的市场经营中出现了一些价值偏差,由于政府行为与景区的经营发展密切相关,因此政府在景区经营发展中应承担资源保护,促进当地经济社会文化生活协调发展,保护当地民俗文化,维护旅游从业人员合法权益等责任。政府应坚持正确的景区经营发展价值取向,改革景区管理体制,引导景区科学规划,将民俗文化的保护纳入景区旅游工作的重点以促进景区的发展。

关 键 词:景区经营  政府责任  改进措施
文章编号:1006-8937(2006)11-0081-03
收稿时间:2006-08-07
修稿时间:2006-08-07

A study on the value departure and governmental responsibilities in scenic area''''s operation
YIN Xian-wen. A study on the value departure and governmental responsibilities in scenic area''''s operation[J]. Technological Development of Enterprise, 2006, 25(11): 81-83
Authors:YIN Xian-wen
Affiliation:Management School, Hunan University, Changsha, Hunan 410082, China
Abstract:There is a little value departure in scenic area's operation.Government behaviors are closely bound up with scenic area's operation.Government should bear some responsibilities during the process of scenic area's operation and development,such as,to protect the natural resources,to promote the local economic and social development,to protect the local traditional culture and legal rights of employees of tourism industry.To improve government behaviors,we should insist on proper value orientation firstly,and then reform the management system on scenic area,induct scenic area's planning,bring the work of local traditional culture's protection into scenic area operation.
Keywords:scenic area's operation  governmental responsibility  improvement measure
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