病毒营销:受众带来的威力与风险

互联网的应用使人们不再只是单纯的信息接收者,也成为了信息的发布者。病毒营销正是充分利用了网络受众的自主能动性,其作为网络时代的一种新生营销方式,以低成本、高效率的传播广受商家青睐,本文通过分析受众在病毒营销中的威力和风险,试图为企业的病毒营销运作提供一点参考。

Virus Marketing:Advantage and Disadvantage Brought by the Target Audience

People are no longer simple recipients,but also have become publishers of information with the appliance of Internet.Viral marketing fully utilize the initiative and motivation of net audiences,as a new marketing method in the Internet age,its low cost,high efficiency of communication is in merchants’good graces.This article attempts to provide a few references for the viral marketing operation through the analysis of the power and risk of audiences bring to viral marketing.