Social structures that promote change in a complex world: The complementary roles of strangers and acquaintances in innovation

In this paper we offer insights about the type of societies that are more likely to generate and promote innovation. In particular, we present results from a study of innovation through computational social simulations to focus on a structural aspect of societies: their degree of separation and how this social characteristic may be related to what, how and why new ideas and solutions can replace existing wide-spread practices in a society. We focus on the work of design practitioners and sustainable design as an example to illustrate these insights.