体验营销与广告标语

市场营销是一种信息的传播及其反馈过程。广告用语是一种能产生市场效用的经济语言。体验营销具有即时性、差异性、互动性、主动性等特征,其根本原因在于消费者的体验需求。广告标语中的体验形式为感官、情感、思考、行动和关联,可以使产品在未被使用之前就增加其体验价值。

Experience Marketing and Tag Line

Marketing is a sort of communication and feedback for information. The tag line is a kind of economic language that bring market effect. Experience marketing have immediate, different, interactive, active characteristics, these display experience need of consumer. The experience mode of tag line like sense, passion, thought, action and relation can increase its experience value before using product.