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Impact of purchasing systems contracts on distributors and procedures |
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| Authors: | Marsha A. Scheidt I.Fredrick Trawick John E. Swan |
| Abstract: | Under systems contracting the buyer is supplied with all of his MRO items from a single source. This article discusses some important marketing strategy implications of systems contracting for both the manufacturer and industrial distributor of MRO items. |
| Keywords: | Address correspondence to: Professor I. Fredrick Trawick Associate Professor of Marketing The University of Alabama in Birmingham University Station Birmingham Alabama 35294 USA. |
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