|
|||||
|
|
A systems approach for developing high technology products |
|
| Authors: | George Miaoulis Peter J. LaPlaca |
| Abstract: | Product development for high technology products is comprised of the three stages of assessment, development, and execution. In addition, all three stages consist of information and decisions involving technological, product, and market dimensions. This article presents a systematic approach for integrating these three dimensions by which a go—no-go decision can be reached prior to the expenditure of large amounts of funds for research and development. |
| Keywords: | Address correspondence to: Peter J. LaPlaca Associate Professor of Marketing University of Connecticut Storrs Connecticut USA. |
| 本文献已被 ScienceDirect 等数据库收录！ | |