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Shippers' transportation choice processes under deregulation |
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| Authors: | Robert E. Krapfel John T. Mentzer |
| Abstract: | Deregulation of the motor carrier industry affords an opportunity to better understand industrial choice processes during a period of significant environmental uncertainty. Partial validation of a decision process model and the managerial implications of that model are presented. |
| Keywords: | Address reprint requests to: Robert E. Krapfel Jr. Ph.D. Assistant Professor of Marketing General Motors Institute 1700 W. Third Avenue Flint MI 48502 USA. |
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