| 论武夷山旅游企业拓展市场的发展战略 |
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| 引用本文： | 张建英.论武夷山旅游企业拓展市场的发展战略[J].林业经济问题,2000,20(3):174-177. |
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| 作者姓名： | 张建英 |
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| 作者单位： | 苏州大学管理学院!江苏苏州，215006 |
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| 摘 要： | 本文阐述了武夷山旅游企业发展面临的机遇和挑战，提出了加快武夷山旅游企业体制改革，组建武夷山旅游集团公司，武夷山旅游企业在经营方向上进行分工，是武夷山旅游企业拓展旅游市场，在国内外旅游市场竞争中立于不败地位的战略选择。
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| 关 键 词： | 旅游企业 旅游市场 发展战略 |
Development Strategy in Magnifying Market of Wuyi Mountain Tourist Enterprise |
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| ZHANG Jian-ying.Development Strategy in Magnifying Market of Wuyi Mountain Tourist Enterprise[J].Problems of Forestry Economics,2000,20(3):174-177. |
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| Authors: | ZHANG Jian-ying |
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| Abstract: | on the basic of studying the development opportunity and challenge of tourist enterprise in Wuyi mountain, in this paper the following views are presented: speeding up the enterprise system reform, establishing tourist group, and division of labor on its operation form are the strategic choice of developing domestic and oversea tourist market in an invincible position. |
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| Keywords: | tourist enterprise tourist market development strategy |
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