| Abstract: | The incentives to adopt cost‐reducing technology by firms in a horizontally‐differentiated duopoly are analysed in the present paper. Cost reduction depends on the ‘quality’ of the ‘new technology’. A firm has to procure such technology in a ‘scoring auction’. When the quality offered by the suppliers of this technology lies in the interior of the feasible range, both firms adopt the new technology regardless of the nature of competition (Cournot or Bertrand). However, when there is a corner solution, there are equilibria where only one firm (or no firm) adopts the new technology. With a corner solution the nature of competition affects the equilibrium outcomes. |
