| 自驾车旅游研究的新视角:旅游网络论坛的主帖分类研究 |
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| 引用本文： | 苗学玲.自驾车旅游研究的新视角:旅游网络论坛的主帖分类研究[J].商业研究,2006(11):157-162. |
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| 作者姓名： | 苗学玲 |
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| 作者单位： | 中山大学,旅游发展与规划研究中心,广东,广州,510275 |
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| 摘 要： | 随着互联网的普及,自驾车旅游与旅游网络论坛产生了密切的联系。确立主帖的分类体系为询问帖、分享帖、活动帖、资讯帖是4个主要类型,体现出旅游者信息行为、旅游体验分享行为和社区交往行为。“行车路线”、“寻找同行”、“图文游记”是会员最关注的话题。网络论坛具备了单向传媒、口碑传播和专家意见多种信息渠道的功能,灵活性强,能够满足游客个性化的需求。
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| 关 键 词： | BBS(公告牌系统) 自驾车旅游 主帖 分类体系 |
| 文章编号： | 1001-148X(2006)11-0157-06 |
| 收稿时间： | 06 9 2005 12:00AM |
| 修稿时间： | 2005年6月9日 |
The Classification of Topics at Online Travel Forum: A New Perspective on Self- driving Tour |
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| MIAO Xue-ling.The Classification of Topics at Online Travel Forum: A New Perspective on Self- driving Tour[J].Commercial Research,2006(11):157-162. |
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| Authors: | MIAO Xue-ling |
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| Institution: | Tourism Development and Designing Research Center, Zhongshan University, Guangzhou, Guangdong 510275, China |
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| Abstract: | Self-driving tour become very popular in China since public road system is greatly improved nationwide and private car ownerships increased.Four categories,namely "asking-for-help","sharing-experience","organizing-trips" and "giving-information",cover 98 per cent of all topics.Travel forum functions as a channel where information is exchanged.It is also a place to share travel experience and strengthen friendship. |
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| Keywords: | BBS(Bulletin Board System) self-driving tour topics classification |
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