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Understanding the Determinants of Retail Strategy: An Empirical Analysis |
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| Authors: | Dinesh Kumar Gauri Minakshi Trivedi |
| Affiliation: | a Department of Marketing, Whitman School of Management, Syracuse University, Syracuse, NY, USA b Department of Marketing, School of Management, SUNY at Buffalo, Buffalo, NY, USA c Babson College, Babson Park, MA, USA |
| Abstract: | |
| Keywords: | Retail strategy choice Pricing and format strategy EDLP HiLo Supermarket Supercenter |
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