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On what makes a significant contribution to the retailing literature |
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| Authors: | James R. Brown Rajiv P. Dant |
| Affiliation: | a College of Business & Economics, West Virginia University, P.O. Box 6025, Morgantown, WV 26506-6025, United States b Division of Marketing and Supply Chain Management, Michael F. Price College of Business, The University of Oklahoma, 307 West Brooks, Norman, OK 73019-4001, United States |
| Abstract: | |
| Keywords: | Significant literature contribution New knowledge Desk rejection Successful authorship Retailing literature |
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