| 凤凰卫视品牌营销的启示 |
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| 引用本文： | 曹慧娟. 凤凰卫视品牌营销的启示[J]. 科技和产业, 2009, 9(5): 104-107,122 |
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| 作者姓名： | 曹慧娟 |
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| 作者单位： | 安徽科技学院,安徽,凤阳,233100 |
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| 摘 要： | 在注意力经济时代,为吸引受众眼球,电视媒体必须高度重视经营,以谋求生存和发展。香港凤凰卫视开播十二年来,由一个单一的频道发展成具有五个频道、一网、一刊的传媒舰队,并于2000年在香港上市,凤凰卫视"全球华人媒体"的品牌形象已深入人心,在华语世界影响深远。本文通过对凤凰卫视品牌营销策略的分析,给国内电视媒体实施品牌营销提供借鉴。
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| 关 键 词： | 凤凰卫视 品牌 品牌营销 |
Inspiration of Phoenix Satellite TV's Brand Marketing |
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| CAO Hui-juan. Inspiration of Phoenix Satellite TV's Brand Marketing[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2009, 9(5): 104-107,122 |
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| Authors: | CAO Hui-juan |
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| Affiliation: | Anhui Science and Technology University;Fengyang Anhui 233100;China |
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| Abstract: | In the attention economy era,in order to attract audience eyeballs,TV media must attach great importance to management,to seek survival and development.Hong Kong-based Phoenix Satellite TV broadcast twelve years,from a single channel with five channels to develop into a network,a media published Fleet,and in 2000 in Hong Kong-listed Phoenix Satellite TV,"Global Chinese Media" brand has been popular,in the Chinese-speaking world have far-reaching effects.This article by Phoenix Satellite TV brand marketing s... |
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| Keywords: | Phoenix satellite TV brand brand marketing |
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