| 论房地产营销理念与竞争方式 |
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| 引用本文： | 金长宏.论房地产营销理念与竞争方式[J].技术经济,2006,25(6):87-89110. |
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| 作者姓名： | 金长宏 |
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| 作者单位： | 安徽建筑工业学院,管理工程系,合肥,230601 |
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| 基金项目： | 安徽建筑工业学院校科研和教改项目;安徽建筑工业学院校科研和教改项目 |
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| 摘 要： | 房地产营销理念的树立与竞争方式的选择是开发商制订房地产营销策略必须考虑的二个重要问题。本文阐述了房地产营销的八大理念及其对房地产营销的作用，并剖析了五种主要的房地产营销竞争方式，以期对提升房地产企业竞争能力有所裨益。
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| 关 键 词： | 房地产 营销 理念 竞争 方式 |
| 文章编号： | 1002-980X（2006）06-0087-03 |
| 收稿时间： | 01 26 2006 12:00AM |
| 修稿时间： | 2006-01-26 |
The Discussion of the Ideas and Competitive Ways of Real Estate Marketing |
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| JIN Chang-hong.The Discussion of the Ideas and Competitive Ways of Real Estate Marketing[J].Technology Economics,2006,25(6):87-89110. |
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| Authors: | JIN Chang-hong |
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| Institution: | The Management Engineering Department of Anhui Institute of Architecture and Industry, Hefei 230601 ,China |
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| Abstract: | To set up the ideas and to choose competitive ways of real estate marketing are two important issues for developers, which should be considered when real estate marketing strategy is made out. The article clarifies eight big ideas of real estate marketing and function of each new idea, and dissects five major competitive ways of real estate marketing, which would be beneficial to promote the competitive power of real estate business. |
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| Keywords: | real estate marketing idea competition way |
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