| 基于顾客价值的营销能力探析 |
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| 引用本文： | 刘占亮.基于顾客价值的营销能力探析[J].企业活力,2010(2):31-34. |
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| 作者姓名： | 刘占亮 |
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| 作者单位： | 中国矿业大学管理学院,徐州,221116 |
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| 摘 要： | 企业竞争力由多种元素构成,其中最重要的一个元素就是企业营销能力。营销能力和顾客价值关系紧密,两者相互作用,企业营销能力的培育应以顾客价值为导向,因为顾客价值创造了市场需求。
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| 关 键 词： | 顾客价值 营销能力 企业绩效 |
Analysis of Marketing Capability Based on Customer Value |
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| Liu Zhan-liang.Analysis of Marketing Capability Based on Customer Value[J].Enterprise Vitality,2010(2):31-34. |
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| Authors: | Liu Zhan-liang |
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| Institution: | Liu Zhan-liang(School of Management,China University of Mining , Technology,Xuzhou 221116,China) |
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| Abstract: | The Enterprises Competitiveness is composed of many kinds of elements.One of the most important is marketing capability.There is very close relationship between the marketing capability and customer value,which influence each other.The cultivation of marketing capability should be based on the customer value,because it created the demand. |
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| Keywords: | customer value marketing capability enterprise performance |
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