| 论公司产品竞争战略中的融资决策因素 |
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| 引用本文： | 肖虹.论公司产品竞争战略中的融资决策因素[J].会计研究,2005,5(12):20-25. |
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| 作者姓名： | 肖虹 |
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| 作者单位： | 厦门大学会计系,365100 |
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| 摘 要： | 本文基于产业经济学和公司财务学原理,首先分析了融资决策因素对实现公司产品竞争战略目标的影响。其次从具体产品竞争战略实施过程层面,包括不确定性竞争战略决策以及产品价格、产量、新竞争者行业进入障碍战略的执行等,对公司融资决策因素的作用做进一步的探讨。
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| 关 键 词： | 公司产品竞争战略 融资决策行为 博弈 |
The Financing Decision-Making Factors in Corporate Products Competition Stratagem |
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| Xiao Hong.The Financing Decision-Making Factors in Corporate Products Competition Stratagem[J].Accounting Research,2005,5(12):20-25. |
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| Authors: | Xiao Hong |
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| Abstract: | Based on the theory of industry economics and corporation finance,this paper first analyzes the influences of financing decision-making factors on products competition objective.Then we discuss the financing decision-making effect on some different product competition stratagem implementation processes. |
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