Abstract: | In line with the mainstream research on e‐learning, we propose a model of the continued usage of e‐learning communication tools by learners. We observe in particular that there are two less studied but potentially very important factors, learning self‐efficacy and compatibility of values and beliefs with learning tools, which may contribute significantly to the continued usage of e‐learning communication tools. We carried out a study of 682 e‐learners and the results support our propositions. |