上海地区高端旅游市场调查及发展对策研究

近年来,高端旅游市场培育和高端旅游产品开发日益成为旅游可持续发展的重点内容。上海市虽然旅游资源丰富,但是高端旅游产品相对匮乏,相关政策措施尚不完善。针对上述问题,本文通过调查问卷的形式,对上海高端旅游市场进行评估及分析,得出上海在高端旅游市场具有很大潜力这一结论,并总结出了存在的三点问题。之后提出了对未来上海高端旅游业的规划建议。

Shanghai district high end tourism market investigation and developm ent countermeasure research

In recent years,the market cultivating a-nd products engineering of high-end tourism in Shanghai have become increasingly important for sustainable development of Shanghai tourism.Although shanghai is rich in tourism resources,the lack of relative products and policies generate the slowness of luxury tourism in Shanghai.For above issues,high-end tourism market is reviewed and analyzed by questionnaire.And planning advices is given for the luxury tourism in Shanghai.