Importance Performance Competitor Analysis (IPCA): A study of hospitality companies |
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| Institution: | 1. The Hong Kong Polytechnic University, School of Hotel and Tourism Management, 17 Science Museum Road, TST East, Kowloon, Hong Kong;2. Antai College of Economics and Management, Shanghai Jiao Tong University, 535 Fa Hua Zhen Road, Shanghai 200052, China;1. Department of Finance, National Chung Cheng University, Chia-Yi, Taiwan, ROC;2. School of Hospitality Business Management, Washington State University, Pullman, WA 99164-4742, USA;3. Department of Finance, Chang Jung Christian University, Tainan, Taiwan, ROC;1. University of Castilla-La Mancha, Cobertizo San Pedro Mártir s/n, 45071 Toledo, Spain;2. Universidad Autónoma de Chile, Santiago, Chile |
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| Abstract: | Although Importance Performance Analysis (IPA) is a popularly used method in many research areas, academics mainly criticise it because of its relative structure and lack of consideration of competitors. In the present study, the author proposes an extended version of IPA, which is called Importance Performance Competitor Analysis (IPCA), to address these shortcomings. The proposed method considers the GAP score, which is obtained by the comparison of an attribute’s importance and the focal company’s performance in the same attribute. Moreover, it uses focal and competing companies’ performance differences score. IPCA offers different strategies for each attribute depending on the quadrant that it is positioned in. Absolute structure and consideration of competitors are the advantages of IPCA. Another characteristic of the IPCA is its simplicity, like IPA, there is no necessity to have advanced level statistical knowledge. |
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| Keywords: | Importance Performance Analysis Competitor Hotel attributes Customer satisfaction |
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