More ads more revs: A note on media bias in review likelihood |
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| Affiliation: | 1. Helmut-Schmidt-University of Hamburg, Holstenhofweg 85, 22043 Hamburg, Germany;2. DICE, Heinrich-Heine-University of Duesseldorf, Universitaetsstr. 1, 40225 Duesseldorf, Germany;1. School of Economics and Management, Shanghai Maritime University, Shanghai 201306, China;2. College of Information and Management Science, Henan Agricultural University, Zhengzhou 450002, China;3. Research Center of Logistics, Shanghai Maritime University, Shanghai 201306, China;1. Department of Banking & Financial Management, University of Piraeus, Greece;2. Department of Business Administration, University of Piraeus, Greece;1. Jaume I University, Spain;2. University of Barcelona, Spain;3. University of Valencia, Spain;1. THEMA, Université de Cergy-Pontoise and CREST, France;2. European Central Bank, Germany;3. Banque de France, International Macroeconomics Division, France;1. Department of Communication and Information Sciences, Tilburg University, Tilburg, Netherlands;2. Department of Economic Psychology, University of Basel, Basel, Switzerland |
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| Abstract: | This paper analyzes the existence of a possible media bias by determining the impact of the automobile manufactures' advertisements on the probability that two leading German car magazines review their products. By accounting for a possible endogeneity bias, we find a positive impact of advertising volumes on test probabilities. |
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