| 论区域名牌产品评价指标体系的构建 |
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| 引用本文： | 赵德海,上创利. 论区域名牌产品评价指标体系的构建[J]. 物流科技, 2005, 28(12): 94-98 |
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| 作者姓名： | 赵德海 上创利 |
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| 作者单位： | 哈尔滨商业大学,黑龙江,哈尔滨,150028 |
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| 基金项目： | 本文系中国商业联合会重大项目《转轨经济时期现代商品流通运行模式的研究》阶段性研究成果（项目编号：04-01-5） |
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| 摘 要： | 本文主要探讨了如何建立区域特色名牌评价指标体系.分析了建立指标体系的意义,以及如何建立以市场评价、质量评价、效益评价和发展评价为主要内容的指标体系,并尝试设计具体的二级指标及其相应权重;确立区域名牌评价指标体系框架.为地方相关部门建立类似的指标体系提供参考.
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| 关 键 词： | 区域名牌产品 评价指标 市场指标 质量指标 效益指标 发展指标 |
| 文章编号： | 1002-3100（2005）12-0094-05 |
| 收稿时间： | 2005-06-27 |
| 修稿时间： | 2005-06-27 |
Research on the Construction of Evaluation Index System for Local Top Brand Products |
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| ZHAO De-hai,SHANG Chuang-li. Research on the Construction of Evaluation Index System for Local Top Brand Products[J]. Logistics Management, 2005, 28(12): 94-98 |
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| Authors: | ZHAO De-hai SHANG Chuang-li |
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| Affiliation: | Harbin Shangye University, Harbin 150028, China |
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| Abstract: | This article mainly discusses how to establish the evaluation index system for local production and its significatnce. The author tells how to establish such a system with four main evaluation standards: The market performance, quality, benefit and development and tries to make concrete detailed indexes and their ratio. The frame of the system is established. This article offers the local government some references to establish such system. |
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| Keywords: | localop brand product evaluation index market index quality index benefit index dvevlopment index |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
