| 旅游目的地市场营销的网络游戏化 |
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| 引用本文： | 杨劲松.旅游目的地市场营销的网络游戏化[J].桂林旅游高等专科学校学报,2006,17(1):7-13. |
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| 作者姓名： | 杨劲松 |
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| 作者单位： | 中国社会科学院,研究生院,北京,100102 |
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| 摘 要： | 对网络游戏的特性以及该产业的生态环境作了系统的考察，探讨了把网络游戏引入旅游目的地市场营销的可能性。在对这种营销战略深入分析的基础上．指出把网络游戏引入旅游目的地市场营销的途径有全面介入和部分改造2种，而且这种营销战略可以在游客、成本、方便和传播4个方面得以实现。
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| 关 键 词： | 旅游目的地市场营销 网络游戏 实现 |
| 文章编号： | 1008-6080（2006）01-0007-07 |
| 收稿时间： | 2005-10-31 |
| 修稿时间： | 2005-10-31 |
Using On-line Game Principles to Tourist Destination Marketing |
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| YANG Jin-song.Using On-line Game Principles to Tourist Destination Marketing[J].Journal of Guilin Institute of Tourism,2006,17(1):7-13. |
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| Authors: | YANG Jin-song |
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| Institution: | Graduate School of Chinese Academy of Social Sciences, Beijing ,100102 ,China |
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| Abstract: | Based on the deep analysis of the characteristics and the industrial ecological environment of on-line game, the paper discussed the feasibility of using on-line game principles to tourist destination marketing, and further pointed that there were two ways to carry out this strategy. One was to completely involve, and the other was to partly reconstruct. In addition, this kind of marketing strategy can be executed from customer, cost, convenience, and communication. |
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| Keywords: | tourist destination marketing on-line game realization |
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