皖南黟县乡村旅游发展战略

皖南黟县是黄山市和安徽省的旅游大县,其品牌产品是古村落文化观光旅游,但近年来,全县的旅游收入和游客接待人数的增长幅度在下降,特殊年份还有回落,古村落旅游本身也存在一些经营、开发、管理、宣传、服务等方面的不足,可持续发展面临一些限制性因素,黟县旅游面对国际国内旅游大环境,结合自身特色,决定把发展乡村旅游作为突破口,优化旅游产品结构,建设“全国乡村旅游第一县”;在对黟县乡村旅游开发背景、条件、意义进行分析的基础上,提出了发展目标、战略原则、发展重点和主要措施。

A study on rural tourism development strategy of Yixian County in the south of Anhui Province

Yixian is an important tourism location in the Huangshan and Anhui Province, its major and famous travel activity is to visiting the ancient villages. However ,in the recent years, the increase degree of tourism income and the number of tourist is dropping, especially in some special year. At the same time, there are some problems in tourism management?propaganda? exploitation?service of ancient village tourism, and there are some restricted factors in the sustainable development of tourism. To optimizing tourism product structure, Yixian decide to develop rural tourism greatly, and to achieve a goal of becoming "The First County of Rural Tourism in China " . According to the development background, condition, and characteristics of tourism of Yixian, this paper put forward the aim,strategy and method of rural tourism in Yixian .