| 营销时代的企业成本战略 |
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| 引用本文： | 谭祖谊.营销时代的企业成本战略[J].商业研究,2005(15):62-65. |
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| 作者姓名： | 谭祖谊 |
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| 作者单位： | 中国青年政治学院,经济系,北京,100089 |
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| 摘 要： | 随着企业营销理念的变化和发展,企业生产销售某种产品的成本链逐渐清晰。企业的资源禀赋及其配置方式决定了企业在其产品成本链中是否处于优势或劣势环节。企业可以通过纵向或横向的成本组合战略,重新配置资源,实现成本链的优化。
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| 关 键 词： | 资源禀赋 成本链 成本组合战略 |
| 文章编号： | 1001-148X（2005）15-0062-04 |
| 收稿时间： | 2004-04-05 |
| 修稿时间： | 2004年4月5日 |
The Cost Strategy of Enterprise in Marketing Time |
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| TAN Zu-yi.The Cost Strategy of Enterprise in Marketing Time[J].Commercial Research,2005(15):62-65. |
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| Authors: | TAN Zu-yi |
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| Abstract: | According to the development of marketing conception, tire structure of cost chain formed in the course of producing and selling becomes clearer gradually.The advantage or disadvantage of enterprise in the cost chain is decided by its endowment of resources and the equipment mechanism. The structure of cost chain should be bettered if the resources inside or outside are re-equipped under a horizontal or vertical strategic mix. |
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| Keywords: | resource endowment cost chain cost mix strategy |
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