移动运营商盈利模式的探讨──对茂名移动公司的案例研究

盈利模式是探求企业利润来源、生成过程和产出方式的系统方法,每个企业都要思考和研究盈利模式的问题,没有盈利模式、或者盈利模式不清晰,企业都将面临巨大的灾难。本文针对茂名移动公司展开盈利模式的探讨,对不同的业务提出了相应的盈利模式,以此来构建企业全新的盈利模式。

Probing into mobile operator profit making mode——researching the case of Maomin mobile company

Profit model is a system approach on seeking the origination of profits, the production process of profits and the come out way of profits. Every enterprise needs to ponder and to study the profit model, if one has nut built the model, or the profit model is not clear, it will face huge disaster. This article proposes corresponding profit model to different services in Maoming Mobile Communication Company, to solve the unreasonable problem existed in prefit model.