中国动画产业发展现状浅析

动画产业，是指以“创意”为核心，以动画、漫画为表现形式，包含动画、图书、报刊、电影、电视、音像制品等动画直接产品的开发、生产、出版、播出、演出和销售，与动画形象有关的服装、玩具、电子游戏、印刷品及日用品等衍生产品的生产和经营的产业；同时发展动画产业的核心是要提高原创水平，要扶持和倡导动画产业走民族风格和时代特点相结合的原创之路，打造中国形象的动画品牌。

Analysis of Animation Industry's Development in China

Animation industry refers to the development,production,publication,broadcasting,performance and marketing of such immediate products as animated products,books,newspapers,periodicals,films,TV programs,audio-video products,etc.which takes originality as its core and animation or cartoon as its form.And so does it refer to the production and marketing of such side-line products as garments,toys,electronic games,publications and daily necessities.It is realized that the key to such development lies in the enhancement of originality,the support and advocating of ethnic style and contemporaneity characteristic of Chinese image.