An experimental study of managers’ and researchers’ use of consumer market research |
| |
Authors: | Michael Y. Hu |
| |
Affiliation: | (1) Kent State University, Kent, USA |
| |
Abstract: | Little work has been done to experimentally measure the impact of information on new product decisions. The author reports on both manager and researcher use of information in assessing sales estimates. Findings indicate that the two groups differ widely in their decision-making style and research use. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |