从国家竞争优势理论看我国汽车行业的竞争力

运用波特的竞争优势理论,从微观、中观、宏观竞争机制三个方面,根据近年我国汽车产业发展实际,结合TC指数、国际市场份额、劳动生产率三项主要指标,分析我国汽车产业的竞争力状况,有针对性的提出提高汽车行业竞争力应将产业由投资推进阶段过渡到创新推进阶段,培养无形资产和建立先进营销体系,调整政府的政策行为。

An Analysis on Competitive Power of Auto mobile Industry Based on National Competitive

By applying competitive advantage theory and in view of the development of auto mobile industry in China in recent years, this paper analyses the competitive state of China's auto mobile industry in term of micro- competitive system, medium-competitive system and macro-competitive system with the supporting of figures as TC index, international market share and labor productivity. The paper points out that in order to improve competitive power of auto mobile industry, China should push the industry from capita-promoting stage to creation- promoting stage, cultivate invisible assets and establish advanced marketing system, and adjust the government policies.