国外顾客价值研究的最新进展

从顾客价值的定义、驱动因素、测量以及影响结果等四方面对国外顾客价值理论的最新研究进展进行了系统的梳理、综述和评析，并在此基础上对今后的顾客价值研究进行了展望。

New Developments in the Study of Customer Value from Foreign Countries

The study of customer value,the newest development of marketing theories,attracts many marketing scholars and managers in the field of marketing and is considered as the new source of competitive advantage.The paper first explores the definition,driving factors,measurement and the impacts of customer value on corporation performance according to recent concerning foreign literature and then provides some suggestions about future research of customer value.