| 我国文化创意产业品牌走势及其对策 |
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| 引用本文： | 刘纯,杨继伟,夏既明.我国文化创意产业品牌走势及其对策[J].科技进步与对策,2011,28(16):51-56. |
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| 作者姓名： | 刘纯 杨继伟 夏既明 |
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| 作者单位： | 中南大学商学院;黔南民族师范学院;中国财政部财政科学研究所; |
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| 摘 要： | 文化创意产业逆势上扬,推动产业结构调整与升级,宣告将进入文化创意品牌竞争时代。文化创意品牌开发与并购、本土化与国际化同步战略将成为我国文化创意企业的必然选择。文化创意产业将形成以创意城市品牌主导的城市创意品牌群与农业创意品牌相促进的格局,并随着文化创意产业规模的扩大,文化创意产业品牌将产生同质化。建议政府加强建设"硬环境",优化"软环境";与此同时,企业应着力打造文化创意品牌核心价值。
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| 关 键 词： | 文化创意产业 文化创意品牌 创意城市品牌 农业创意品牌 知识产权 |
Study on the Countermeasure and Trend of Chinese Cultural and Creative Industries' Brand |
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| Liu Chun,Yang Jiwei,Xia Jiming.Study on the Countermeasure and Trend of Chinese Cultural and Creative Industries' Brand[J].Science & Technology Progress and Policy,2011,28(16):51-56. |
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| Authors: | Liu Chun Yang Jiwei Xia Jiming |
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| Institution: | Liu Chun1,2,Yang Jiwei1,Xia Jiming3(1.Business School of Central South University,Changsha 4110083,China,2.Qiannan Normal College for Nationalities,Duyun 558000,3.Research Institute for Fiscal Science,Ministry of Finance,Beijing 100142,China) |
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| Abstract: | The cultural and creativity industry impetus industrial structure adjustment and promotion,and announces that the cultural creativity brand will be in a competition time.The cultural and creativity industry will form the pattern that urban creativity brand,which has been leaded by creative city brand,and get along with agricultural creativity brand in mutual promotion,and implement the synchronization strategy between creativity brand development and creativity brand mergers and acquisitions and between cre... |
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| Keywords: | Cultural and Creativity Industry Cultural Creativity Brand Creative City Brand Agricultural Creativity Brand Intellectual Property Right |
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