| 网络通路：跨媒体市场推动力——对“快乐购”网络通路目前存在的问题及经营策略的思考 |
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| 引用本文： | 黄浩,张弘韬. 网络通路：跨媒体市场推动力——对“快乐购”网络通路目前存在的问题及经营策略的思考[J]. 湖南商学院学报, 2008, 15(3): 69-72 |
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| 作者姓名： | 黄浩 张弘韬 |
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| 作者单位： | 湖南师范大学,新闻与传播学院,长沙,410080 |
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| 摘 要： | “快乐购”致力于全新形态的现代电视购物，在实现从原来的电视卖场向全方位家庭购物平台的转变中，其对网络通路的拓展成为一种必然。快乐购物网的开通为“快乐购”频道打开了一扇新的赢利之门，也成为一种跨媒体的市场推动力。本文将尝试对其目前存在的问题及原因进行归纳和分析，提出相应的解决方案，希望对其发展提供可借鉴的参考。
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| 关 键 词： | 快乐购 网络通路 经营策略 |
Online Access: Market Motivation via Media-Thoughts on the Problems and Strategy of HappiGo's Online Access |
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| HUANG Hao,ZHANG Hong-tao. Online Access: Market Motivation via Media-Thoughts on the Problems and Strategy of HappiGo's Online Access[J]. Journal of Hunan Business College, 2008, 15(3): 69-72 |
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| Authors: | HUANG Hao ZHANG Hong-tao |
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| Affiliation: | HUANG Hao ZHANG Hong- tao |
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| Abstract: | HappiGo,as a brand-new TV shopping channel,finds it necessary to open its online access in the transformation process from the previous TV shopping show to an overall family shopping channel.HappiGo.com opens a new profitable door and serves as a market motivation via media.This article tries to analyze its existing problems and the reasons,proposing some possible solutions for the reference of its development. |
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| Keywords: | HappiGo online access managerial strategy |
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