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我国企业非市场行为影响因素的实证研究
引用本文:高海涛,田志龙.我国企业非市场行为影响因素的实证研究[J].Frontiers of Business Research in China,2008,2(2):303-321.
作者姓名:高海涛  田志龙
作者单位:高海涛,GAo Haitao(Department of Management,Beijing Institute of Graphic Communication,Beijing 102600,China);田志龙,TIAN Zhilong(School of Management,Huazhong University of Science and Technology,Wuhan 430074,China);Malcolm Cone,Malcolm Cone(School of Business,University of Otago,New Zealand) 
摘    要:

关 键 词:非市场行为  缓冲战略  桥梁战略
收稿时间:19 March 2006

A study on the determinants of nonmarket behaviors of Chinese firms
Haitao Gao,Zhilong Tian,Cone Malcolm.A study on the determinants of nonmarket behaviors of Chinese firms[J].Frontiers of Business Research in China,2008,2(2):303-321.
Authors:Haitao Gao  Zhilong Tian  Cone Malcolm
Institution:(1) Department of Management, Beijing Institute of Graphic Communication, Beijing, 102600, China;(2) School of Management, Huazhong University of Science and Technology, Wuhan, 430074, China;(3) School of Business, University of Otago, Otago, New Zealand
Abstract:Drawing upon the resource dependence theory, this paper examines the determinants of nonmarket behaviors in the Chinese context. Using survey data of 175 top managers in China, we test 13 firm and environment characteristics likely influencing nonmarket behaviors. Results show that a firm’s economic resources, top management orientation, and uncertainty in the nonmarket environment are significantly related to Chinese firms’ nonmarket behaviors. Translated and revised from Zhongguo gongye jingji 中国工业经济 (China Industrial Economy), 2007, (5): 104–112
Keywords:nonmarket behavior  buffering strategy  bridging strategy
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