| 案例教学法在市场营销学课程教学中的实施与思考 |
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| 引用本文： | 周翔.案例教学法在市场营销学课程教学中的实施与思考[J].价值工程,2013(12):219-220. |
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| 作者姓名： | 周翔 |
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| 作者单位： | 桂林理工大学博文管理学院,桂林541004 |
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| 摘 要： | 案例教学法被广泛应用在市场营销学授课过程中,起到非常重要的作用,结合多年市场营销课程的教学经历,本文对案例教学法在市场营销学的实施进行归纳,并对影响其实施效果的各种因素进行分析。
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| 关 键 词： | 案例教学法 实施层次 影响因素分析 |
Practice and Thinking about Case Teaching Method in Marketing Course |
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| Abstract: | Case teaching method is widely used in the instruction of marketing course and plays a very important role.Combined with the experience of many years of marketing course teaching,this paper summarized the implementation of case teaching method in marketing course,and analysed various factors that affect the implementation effect. |
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| Keywords: | case teaching method level of implementation analysis of the affecting factors |
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