| 家庭购买行为研究 |
| |
| 引用本文： | 倪坤鹏. 家庭购买行为研究[J]. 安徽工业大学学报(社会科学版), 2006, 23(2): 54-55 |
| |
| 作者姓名： | 倪坤鹏 |
| |
| 作者单位： | 安徽大学,社会学系,安徽,合肥,230039 |
| |
| 摘 要： | 研究家庭购买行为,对企业有效开展市场营销活动,满足家庭消费需要具有重要意义。企业应根据不同的家庭类型、家庭生命周期的不同阶段等采取相应的市场营销策略。
|
| 关 键 词： | 购买行为 家庭类型 市场营销 |
| 文章编号： | 1671-9247(2006)02-0054-02 |
| 修稿时间： | 2005-12-30 |
Research in Family Purchase Behavior |
| |
| NI Kun-peng. Research in Family Purchase Behavior[J]. , 2006, 23(2): 54-55 |
| |
| Authors: | NI Kun-peng |
| |
| Abstract: | The study of family purchase behavior is significant for enterprise to develop the activities of marketing and satisfy the needs of family expenditure.Enterprises should take corresponding marketing tactics according to different types of families and different stages of family life cycles. |
| |
| Keywords: | purchase behavior family type marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
