Empirical Findings on Business–Society Relations in Europe |
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Authors: | A Konrad R Steurer M E Langer André Martinuzzi |
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Institution: | (1) Managing Sustainability Research Centre, Vienna University of Economics and Business Administration, Nordbergstr. 15, Kern D, 5. Stock, 1090 Vienna, Austria |
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Abstract: | Based on a theoretical exploration in a previous article, this paper empirically analyzes which issues of SD are taken into
account by corporations and stakeholders in what way, and to what extent the concept of sustainable development (SD) can be
achieved through stakeholder relations management (SRM) on the corporate level. An important basis for this empirical analysis
is a referential framework, which specifies 14 issues of SD. In a first empirical step, the literature-based framework has
been operationalized for the business world by analyzing sustainability reports. In a second empirical step, the operationalized
framework served as the basis for a survey of selected MNCs. The analyses of the sustainability reports and the survey show
how MNCs deal with particular issues of SD and what role they perceive particular stakeholders play. A key conclusion of the
article is that SRM indeed promotes SD, but that it is no alternative to predictable government regulation. |
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Keywords: | Sustainable development sustainability corporate stakeholder stakeholder management stakeholder relations management Corporate Social Responsibility/CSR Corporate responsibility sustainability reporting environmental reporting Global Reporting Initiative/GRI environmental management |
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