| 我国商业银行市场竞争力评价研究 |
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| 引用本文： | 朱玉林,何冰妮.我国商业银行市场竞争力评价研究[J].经济问题,2009(3). |
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| 作者姓名： | 朱玉林 何冰妮 |
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| 作者单位： | 中南林业科技大学经济学院; |
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| 基金项目： | 湖南省林业厅科技计划重点项目“湖南省商品林业经济预测技术研究”(06C916) |
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| 摘 要： | 银行业的竞争日益加剧背景下,如何正确识别和提高商业银行市场竞争力是很重要的。利用因子分析法,选取8家上市银行为样本,以2007年主要财务指标数据为主要依据,对我国商业银行的市场竞争力进行了综合评价。
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| 关 键 词： | 商业银行 市场竞争力 因子分析 |
Study on the Competence of Domestic Commercial Banks |
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| ZHU Yu-lin,HE Bing-nier.Study on the Competence of Domestic Commercial Banks[J].On Economic Problems,2009(3). |
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| Authors: | ZHU Yu-lin HE Bing-nier |
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| Institution: | School of Economic;Central South University of Forest Technolgy;Changsha 410004;China |
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| Abstract: | As the stronging of competition among commercial banks.It has been paid very attention by every handlers of commercial bank on how to discover and improve its marketing competence.Selecting eight listed commercial banks as study samples,this paper used the factor analysis method to evaluate their management performance. |
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| Keywords: | commercial bank marketing competence factor analysis |
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