|
|||||
|
|
Positioning strategies in industrial and B2B markets |
|
| Institution: | 1. Department of Marketing, Logistics and Operations Management, G. Brint Ryan College of Business, University of North Texas, 1155 Union Circle # 311396, Denton, TX 76203-1396, USA;2. Department of Strategy, Marketing and Innovation, Kingston University Business School, Kingston University, Kingston Hill, Kingston-upon-Thames, Surrey KT2 7LB, UK |
| Abstract: | |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ | |