How to build great research groups |
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| Affiliation: | 1. Department of Marketing, Copenhagen Business School, Solbjerg Plads 3, 2000 Frederiksberg C, Denmark;2. Fox School of Business, Alter Hall 523, 1801 Liacouras Walk, Philadelphia, PA 19122-6083, USA;3. Department of Marketing, University of Auckland Business School, University of Auckland, Owen G. Glenn Building, 12 Grafton Road, Auckland 1010, New Zealand;4. Manchester Metropolitan University Business School, All Saints Campus, Oxford Road, Manchester M15 6BH, United Kingdom;5. University of Pretoria’s Gordon, Institute of Business Science, 26 Melville Road, Illovo, Johannesburg, South Africa;6. University of Sydney Business School, Sydney, Australia |
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| Abstract: | Business school leaders would like to attract and keep the top research talent in order to stay competitive, attract high-potential students, and recruit the most promising young faculty. To accomplish these objectives, a successful research environment for its business academic researchers needs to be established, so that they can produce a sustainable research stream. We examine important antecedents including business school research strategy, leadership, governance, and policy, and from these we develop a set of conditions that are related to long-term success of research programs in academic business institution. As detailed illustrations, we elaborate the experiences of two active research institutions—the Industrial Marketing and Purchasing (IMP) Group and the Contemporary Marketing Practices (CMP) Group — and discuss how each of these groups has implemented the conditions for success. We conclude with general observations on the environmental conditions most conducive to sustainable business school research, and present implications regarding the role of the journal editor as a gatekeeper. |
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