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B2B relationship management in complex product systems (CoPS)
Institution:1. Léonard de Vinci Pôle Universitaire, Research Center, 92916 Paris La Défense, France;2. KEDGE Business School, Bordeaux Campus, 680, Cours de la Libération, Talence 33400, France
Abstract:The management of complex product systems (CoPS) has been studied in the academic literature, so far, from a process, organizational, external environment, and technological perspective. Little research has investigated stakeholders' perspectives, particularly when the management of innovative customized solutions is involved. When firms are engaging more and more in complex projects, to create a competitive advantage, academic research should focus on stakeholder interactions and the detailed processes they use, to reinforce stakeholder engagement and to co-create value. Hence, this call for paper was an invitation for scholars to submit papers to study CoPS from a relationship management perspective.
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