ERP环境下的营销管理系统

ERP代表了信息技术与先进管理思想的融合,是企业信息整合和业务流程重组的主要驱动力之一,同时也对企业的营销管理产生巨大的影响。ERP环境下营销管理系统起着核心作用,它主要由市场管理、销售管理、产品管理、客户管理、服务管理和决策支持六个相互联系的子系统构成。

Marketing Management in ERP Environment

ERP represents for the combination of information technology and advanced management thinking.It is one of the major drivers of enterprises' information integration and business process reengineering.At the same time,it has a strong influence on enterprises' marketing management.In ERP environment,marketing management system plays a key role,which is composed of the following six sub-systems: market management,sales management,product management,customer management,service management and decision-making suppert.