| 企业发展趋势——生态型企业 |
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| 引用本文： | 李沉碧.企业发展趋势——生态型企业[J].价值工程,2012,31(7):101. |
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| 作者姓名： | 李沉碧 |
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| 作者单位： | 西安航空职业技术学院,西安,710089 |
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| 摘 要： | 面对环境不断恶化的今天,绿色生产、绿色营销已不再是一种简单意义上的市场营销观念的革命。它已涉及到企业、消费者、环境三者利益的和谐统一。通过对生态型进行系统地分析,提出了建立生态型企业的建议,这有助于我国可持续发展的实现,因而具有十分重要的战略意义。
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| 关 键 词： | 生态型企业 内容 途径 |
Development Tendency of Enterprise: Eco-business |
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| Li Chenbi.Development Tendency of Enterprise: Eco-business[J].Value Engineering,2012,31(7):101. |
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| Authors: | Li Chenbi |
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| Institution: | Li Chenbi(Xi’an Aeronautical Polytechnic Institute,Xi’an 710089,China) |
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| Abstract: | Green production and marketing is no longer a revolution of marketing concept in simple sense,with deteriorating environment.It has been related to the harmony and unity of interests of business,consumer,and environment.Through a systematic analysis of ecotype,this paper proposes to establish eco-business which can help China achieve sustainable development.So eco-business and which has a very important strategic significance. |
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| Keywords: | eco-business content approach |
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